Seinabo Sey has released her debut track Younger and is delivering perfectly quintessential Swedish Pop/R&B. This is what I’ve been waiting for in this genre.
The quality has been teased by two recent tracks from artists Naomi Pilgrim and Mapei, who are also overlapping from the same team (including producer Magnus Lidehäll who is working with Seinabo Sey). But Younger is on a different level. The song itself is a well written pop song with solid lyrics and a pop mid-tempo ballad feel (a hard style to crack). The production is enticing, interesting, and surprising. Already this morning I’ve played it about 7 times. It’s kind of perfect.